PR

Media, KOLs and influencers

PR is a relationship business. A press release goes nowhere without someone who picks up the phone and gets an answer. I have spent twenty years building those relationships as an owner and operator, not as an agency on the outside. These are current relationships, not an old address book.

AIRE

At AIRE I worked with the media, celebrities, KOLs and influencers around the venue, and built close personal relations with them. They came because they knew me and trusted the room, not because of a mailing list.

Barcelona, Fashion's Night 2012 to 2020

I co-founded Fashion's Night Barcelona and ran it for eight years. The idea was a new fashion brand every week in a high end venue. It became the longest running event of its kind in Barcelona. That only happens when brands, media, KOLs, celebrities and influencers keep coming back.

Top brands used it as a stage, among them Diesel and Replay. Positioning, partnerships and relations were my responsibility, together with strategic marketing and the team.

Brands and events

I have planned and executed events for LVMH and Givenchy. I know what a brand wants from a night: the right guests, the right press, the right pictures, and a room that fits the brand and not the other way around.

Restaurants and hospitality

I co-own Llamber and Chigre in Barcelona and supervise their marketing, PR and social media. Restaurants need a press and creator circle that is kept warm every week, not once a year.

Destination Copenhagen and Denmark

Wonderful Copenhagen (WoCo), VisitCopenhagen and VisitDenmark carry a venue, an event or a brand to international press and visitors. A story reaches them when it is prepared for what they publish. I help you shape it for that audience.

What I can do for you

Introduce you to the right journalists, editors, KOLs, creators and public faces for your brand, product or venue. Shape a story the media will want to run. Plan and run the launch, the event or the opening where it all meets. I work in Danish, English and Spanish, in Copenhagen, Barcelona and Thessaloniki.

What I do not do

I do not buy coverage and I do not promise results from people I have not asked. I tell you honestly when a story is not ready, and which of my contacts fit and which do not. Names stay private until the people involved agree.

Start

Tell me what you are launching, who you want to reach and when. Write to storm@yourkeyz.io or call +30 697 324 61 25.